THE ELF RACE IS SATURDAY, DECEMBER 8TH AT NOON AT THE WEST PARK MALL. TWENTY (20)
BABIES (ELVES) WILL BE RANDOMLY CHOSEN TO PARTICIPATE. IF YOUR BABY IS CHOSEN, YOU
MUST PROVIDE YOUR OWN ELF OUTFIT/COSTUME.
ELVES WILL CRAWL THEIR WAY TO SANTA’S WORKSHOP AT THE MALL FOR A CHANCE TO WIN A
$250 KIDS CLUB SAVINGS ACCOUNT FROM MONTGOMERY BANK. 2ND PLACE ELF WILL WIN A $100
WEST PARK MALL GIFT CARD. ALL 20 CONTESTANTS WILL RECEIVE A $25 KIDS CLUB SAVINGS
ACCOUNT FROM MONTGOMERY BANK AND A $25 WEST PARK MALL GIFT CARD.
ELF MUST BE ABLE TO CRAWL, BUT NOT ABLE TO WALK.
The Great Elf Race contest (henceforth referred to as “the contest”) is a Mississippi River Radio
production (KEZS, KGKS, KLSC) in conjunction with our sponsors, West Park Mall and Montgomery Bank.
No purchase is necessary to enter the contest. Contestants must be present at the event to qualify and/
or win. Only one entry per contestant.
QUALIFICATIONS: Contestants must be no older than 18 months by 12/8/2012; they must crawl and
cannot walk the course. Children of sponsors, employees of area radio stations and their families
(including those owned by Mississippi River Radio), are not eligible to compete. A completed entry form
must be submitted by Friday, November 30th to be considered for the contest.
SELECTION FOR PARTICIPATION: Twenty (20) contestants will be selected at random from the eligible
entries by December 3rd. Those contestants will be notified by phone and/or e-mail that same day of
their selection for the contest.
RULES AND REGULATIONS: Contestants must arrive at the West Park Mall and check in at the contest
location no later than 11:30 AM on Saturday, December 8th. Contestants will be required to provide
their own elf costume for their child; no contestant will be allowed to participate in the race without a
costume. Parents/guardians will be allowed to stand at the finish line and encourage the contestants to
come to them, but once the race begins, no one will be allowed to touch the contestants (to reset them,
etc.) until they have crossed the finish line. The first contestant to cross the finish line, no matter which
lane they occupy at that time, will be the grand prize winner.
“BETTING” ON THE RACE: The River Radio “betting window” will open at 11:00 AM the day of the
contest. Spectators ages 18 and older will be allowed to place a single “bet” (read as: their guess as
to which baby will win the race) prior to the contest. One correct guess will be chosen at random to
win one (1) $250.00 cash savings account from Montgomery Bank. A second correct guess chosen at
random will win one (1) $100.00 West Park Mall gift card. “Betters” must be present to win. (Note: No
actual bets will be accepted.)
PRIZES: The first contestant across the finish line will win one (1) $250.00 cash-funded “Kids’ Club”
savings account from Montgomery Bank. The runner-up will win one (1) $100.00 West Park Mall gift
card. All selected participants will receive one (1) $25.00 “Kids’ Club” savings account from Montgomery
Bank and one (1) $25.00 West Park Mall gift card to be awarded after the race is completed. Any taxes,
fees, gratuities, or otherwise that result from the prize are the sole responsibility of the winner, and not
of Mississippi River Radio or the contest’s sponsors.
LIKENESS RIGHTS: All participants in the contest understand that by participating, they give implicit
permission to Mississippi River Radio to utilize their name, voice, and/or likeness for promotional
purposes without compensation, as well as recording phone calls, etc.
RESPONSIBILITY: Contestants understand that Mississippi River Radio, its stations, and all sponsors
of the contest are in no way responsible for any injures that may result, in whole or in part, from the
contest or prizes awarded. The aforementioned entities (River Radio, etc.) are not responsible for
equipment malfunction or failure that may occur during the contest. All rules are subject to change
by Mississippi River Radio at any time during the contest. Any contact information provided by a
contestant will remain with Mississippi River Radio and will not be given to any other entity.