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The West Park Mall Great Elf Races presented by Montgomery Bank

Is your baby Santa’s fastest little elf? If so, great prizes await them from Montgomery Bank and the West Park Mall! Twenty babies will be selected at random from the entries to be Santa’s little helpers at the West Park Mall, and the one who crawls to Santa’s Workshop the fastest on Saturday, December 7th will win a $250 Kids’ Club savings account from Montgomery Bank! There will also be West Park Mall gift cards up for grabs, and you can even take a guess at which of Santa’s elves is the fastest for a chance to win prizes of your own! 

Register your baby today—remember, you only have until Friday, November 22nd to enter! After that, we’ll randomly select twenty of the entries for participation. Good luck!

Click here to see photos from last year here!

Parent Information
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Baby Information
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Official Rules

The Great Elf Race contest (henceforth referred to as “the contest”) is a Mississippi River Radio production (KEZS, KGKS, KCGQ) in conjunction with our sponsors, West Park Mall and Montgomery Bank. No purchase is necessary to enter the contest. Contestants must be present at the event to qualify and/or win. Only one entry per contestant.

QUALIFICATIONS: Contestants must be no older than 18 months by 12/7/2013; they must crawl and cannot walk the course. Children of sponsors, employees of area radio stations and their families (including those owned by Mississippi River Radio), are not eligible to compete. A completed entry form must be submitted by Friday, November 22nd to be considered for the contest.

SELECTION FOR PARTICIPATION: Twenty (20) contestants will be selected at random from the eligible entries by November 27th. Those contestants will be notified by phone and/or e-mail that same day of their selection for the contest.

RULES AND REGULATIONS: Contestants must arrive at the West Park Mall and check in at the contest location no later than 11:30 AM on Saturday, December 7th. Contestants will be required to provide their own elf costume for their child; no contestant will be allowed to participate in the race without a costume. Parents/guardians will be allowed to stand at the finish line and encourage the contestants to come to them, but once the race begins, no one will be allowed to touch the contestants (to reset them, etc.) until they have crossed the finish line. The first contestant to cross the finish line, no matter which lane they occupy at that time, will be the grand prize winner.

“BETTING” ON THE RACE: The River Radio “betting window” will open at 11:00 AM the day of the contest. Spectators ages 18 and older will be allowed to place a single “bet” (read as: their guess as to which baby will win the race) prior to the contest. One correct guess will be chosen at random to win one (1) $250.00 cash savings account from Montgomery Bank. A second correct guess chosen at random will win one (1) $100.00 West Park Mall gift card. “Betters” must be present to win. (Note: No actual bets will be accepted.)

PRIZES: The first contestant across the finish line will win one (1) $250.00 cash-funded “Kids’ Club” savings account from Montgomery Bank. The runner-up will win one (1) $100.00 West Park Mall gift card. All selected participants will receive one (1) $25.00 “Kids’ Club” savings account from Montgomery Bank and one (1) $25.00 West Park Mall gift card to be awarded after the race is completed. Any taxes, fees, gratuities, or otherwise that result from the prize are the sole responsibility of the winner, and not of Mississippi River Radio or the contest’s sponsors.

LIKENESS RIGHTS: All participants in the contest understand that by participating, they give implicit permission to Mississippi River Radio to utilize their name, voice, and/or likeness for promotional purposes without compensation, as well as recording phone calls, etc.

RESPONSIBILITY: Contestants understand that Mississippi River Radio, its stations, and all sponsors of the contest are in no way responsible for any injures that may result, in whole or in part, from the contest or prizes awarded. The aforementioned entities (River Radio, etc.) are not responsible for equipment malfunction or failure that may occur during the contest. All rules are subject to change by Mississippi River Radio at any time during the contest. Any contact informaThe Great Elf Race contest (henceforth referred to as “the contest”) is a Mississippi River Radio production (KEZS, KGKS, KCGQ) in conjunction with our sponsors, West Park Mall and Montgomery Bank. No purchase is necessary to enter the contest. Contestants must be present at the event to qualify and/or win. Only one entry per contestant.

QUALIFICATIONS: Contestants must be no older than 18 months by 12/7/2013; they must crawl and cannot walk the course. Children of sponsors, employees of area radio stations and their families (including those owned by Mississippi River Radio), are not eligible to compete. A completed entry form must be submitted by Friday, November 22nd to be considered for the contest.

SELECTION FOR PARTICIPATION: Twenty (20) contestants will be selected at random from the eligible entries by November 27th. Those contestants will be notified by phone and/or e-mail that same day of their selection for the contest.

RULES AND REGULATIONS: Contestants must arrive at the West Park Mall and check in at the contest location no later than 11:30 AM on Saturday, December 7th. Contestants will be required to provide their own elf costume for their child; no contestant will be allowed to participate in the race without a costume. Parents/guardians will be allowed to stand at the finish line and encourage the contestants to come to them, but once the race begins, no one will be allowed to touch the contestants (to reset them, etc.) until they have crossed the finish line. The first contestant to cross the finish line, no matter which lane they occupy at that time, will be the grand prize winner.

“BETTING” ON THE RACE: The River Radio “betting window” will open at 11:00 AM the day of the contest. Spectators ages 18 and older will be allowed to place a single “bet” (read as: their guess as to which baby will win the race) prior to the contest. One correct guess will be chosen at random to win one (1) $250.00 cash savings account from Montgomery Bank. A second correct guess chosen at random will win one (1) $100.00 West Park Mall gift card. “Betters” must be present to win. (Note: No actual bets will be accepted.)

PRIZES: The first contestant across the finish line will win one (1) $250.00 cash-funded “Kids’ Club” savings account from Montgomery Bank. The runner-up will win one (1) $100.00 West Park Mall gift card. All selected participants will receive one (1) $25.00 “Kids’ Club” savings account from Montgomery Bank and one (1) $25.00 West Park Mall gift card to be awarded after the race is completed. Any taxes, fees, gratuities, or otherwise that result from the prize are the sole responsibility of the winner, and not of Mississippi River Radio or the contest’s sponsors.

LIKENESS RIGHTS: All participants in the contest understand that by participating, they give implicit permission to Mississippi River Radio to utilize their name, voice, and/or likeness for promotional purposes without compensation, as well as recording phone calls, etc.

RESPONSIBILITY: Contestants understand that Mississippi River Radio, its stations, and all sponsors of the contest are in no way responsible for any injures that may result, in whole or in part, from the contest or prizes awarded. The aforementioned entities (River Radio, etc.) are not responsible for equipment malfunction or failure that may occur during the contest. All rules are subject to change by Mississippi River Radio at any time during the contest. Any contact information provided by a contestant will remain with Mississippi River Radio and will not be given to any other entity.tion provided by a contestant will remain with Mississippi River Radio and will not be given to any other entity.

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